Get expressive on social media
Create or copy/paste your content:
| (pixels) | (pixels) |
Why it matters
According to Rival IQ’s (rivaliq.com) 2024 Social Media Industry Benchmark Report, which analyzed more than five million posts:
- Static visual posts continue to perform strongly: photo posts generated roughly twice the engagement of the next-best format for several industries, including travel and fashion.
- The report also found that photo tweets topped engagement for influencers and food-and-beverage brands on X/Twitter.
According to a report by MyNewsDesk from 2016:
- Brand-created Facebook posts that include images earn 87% of all engagement.
- Tweets with images earn nearly 20% more clicks, nearly 90% more favorites, and 150% more retweets.
Convinced yet?
Notes
- Aim for about 480 pixels wide (the default) and keep the height under ~480 pixels, as that size displays well on most social networks.
- A picture can't hold a clickable link. Let the image carry your message, and if you need a link, add the URL as text in the post itself.
- Keep it short enough to fit on one screen, as tall images get scaled down by platforms like Twitter, which can make the text unreadable.
- Animated GIFs and embedded videos become still images, as the output is always a static PNG.
- Images copied from other sites might not appear, because browsers block cross-site images. Download them first, then upload them to Picit.
- Uploaded images are deleted from Picit after 60 minutes.
- You can style your content with Bootstrap 5 CSS classes, e.g. buttons, grids, typography, and more.
- You're responsible for the content you create and share.